5 Tips For Freelancers to Generate New Leads

The hardest part for many freelancers and consultants is to generate new business. Most professionals prefer to perfect on their craft than to go and to focus new leads . Unfortunately , how good you are , no matter if no one heard of you . After all, you only get paid when you make the sale. Take for example the bestseller list of the New York Times - a list of books that are best selling . If there were a list of the best writers , it could be the best script - list to be called.

If you are a freelancer, here are 5 techniques to connect with your customers in order to generate more business.

Give Instant Gratification

In the early 1970s , scientists at Stanford performed a series of experiments on the subject of immediate and delayed gratification. A number of children had put a marshmallow in front of them and we were told that if they wait to be able to 15 minutes without eating it , they would at a second marshmallow. Well, how the experiment came to the conclusion that the statistics showed that about 2/3rds of the children were not able to resist long enough to get the second marshmallow !
Well, that's the point of bringing this up to not mark a child reasoning or their lack of self-control. Because as we grow, we do the same. The rewards are different, and the payouts greater.
As a freelancer , you learn more about your request client for instant gratification , they weigh about .
If you try to get your newsletter sign-ups are to be increased , you can give away an ebook that is automatically e- mail when someone gives you their email address.
If you want to increase client referrals , a referral perform tracker system for those that can help you to earn more money to reward . It works even better if you can keep your referrer updated on the referrees sign up ( we have a tool with you in a bit, which does just that shares , too)

Build a relationship with content over time

A simple , but often overlooked way to build a relationship , to use automated marketing.
"No way ! " You could say that . " I do not want to do a robot , my marketing " .
That is probably true. But you do not have to make as a robot makes your marketing. As long as you are a good content, you do your readers a favor.An e -mail drip campaign can help you build relationships by. Quality content at a regular pace.

Check out the top widget on your blog Scope plan - it hooks visitors instant gratification with a free course and then used it to build trust over time .

Get them involved

Keep doing a contest or a giveaway !
An example of this is a tell-a -friend contest in which the customer who generates the most references (paid or trial is up to you that ) to keep within a fixed period of time , wins a prize . Make relevant the price to value the interests of your customers as well as the effort.

You can use many variations of this , to keep your customers / potential customers engaged . Another idea along this line may be to provide a free consultation on your blog , and the person that reward most effectively implements it .

Regular personal communication

Regular communication with your target market is important!
At first it seems obvious, but there are many reasons beneath the surface to do this that will benefit you in the long run.
First, if you have a blog or newsletter , it gives you a foot in the door to your readers go from unpaid get paid. This is done in the form of know -how and demonstrate delivery of value . Instead of trying to convince your potential leadership of write up at once by the accumulation of a lot of information , you can slow it spoon-feed them .
Second, if you . Always the advice and as helpful to your readers you will always be in the back of the head, if you're willing to give them a call if something comes
To keep your website regularly updated with dynamic content. Write blog posts to keep the readers what you just updated to work , offer advice for your clients, etc. The more you feel your website alive , the more likely people are to connect with him. This kind of regular dynamic content of Web pages is often many consultants ' missing, this will also give you extra points when it comes to building social trust .
Thirdly , with a history of blog posts to build your history and reputation. Customers can careful freelancer who has no visible successes or history. Keep a history of regular communication helps remove that fear and anxiety have many customers .
Fourth: Treat your conversion rate optimization process by segmenting your customers and mailing lists. The easiest way to do this is to differentiate between past and prospective clients . Finally, the last customers are qualified and are thus much more likely to buy . Targeted content on any list to be rewarded their needs and desires , and you will .

Finally, remember to keep in contact through various channels ! Some people are on Facebook all the time, while others enjoy watching videos on YouTube. Go to where they are and do not hesitate to promote yourself !

Credibility

The last tip is to create credibility. For many professionals, this can mean something as simple as a landing page. A landing page allows you to develop an online presence and start building leads .
Twenty or thirty years ago .... if you had a physical storefront, this would have helped you credibility.
Well, a well designed landing page or website want. Even if your company is not Internet -based, can help with a web page that your potential customers a sense of security and comfort.

A service like this blog helps you create professional freelancers landing pages in minutes without having to learn how to code.
They allow you to capture leads , send e- mails automatically ( instant gratification ! ) And to keep track of recommendations . You can even set emails to go that to those who are new business going to relate to you!
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